VIDEO TUTORIALS, TOOLS & TEMPLATES
Welcome to the toolbox for Tonemasters
6 recommendations in connection with the fundraising work
VIDEOTUTORIAL
TOOLS FOR FUNDRAISING, SPONSORING AND PRIVATE FINANCE
Fundraising advice and tips
FAQ.
What must be included in an application?
When you write an application, the recipient must have a clear and distinct picture of who you are and the activity for which you are seeking money. Many public pools and private foundations have fixed application forms that you must fill out. It is therefore important that you read each fund’s guidelines thoroughly and fill in the form with the correct information.
Overall, the application must be:
- Clearly worded with the most important first
- Concrete in its description of what happens during the project
- A whole without loose ends and conflicting information. Avoid complicity
- Highlight the parts of the activity that match the pool or the fund’s objective
- Comprehensive, so that the recipient does not get the impression that you are hiding relevant information
- Present a clear and transparent budget
Here on the site you have access to a template and a checklist of items that are relevant to include in an application. The list is for inspiration. It will only be in very large project applications that there is a need to answer all the points. Assess scope from project to project. Therefore, select only the items that make sense in relation to the project or activity you are seeking support for.
Always remember to check the guidelines and application requirements with the public pool or private fund from which you are seeking funds. If you are in doubt about what is relevant to include in an application, contact and ask the foundation or grant provider for advice.
How do you organize the application work?
When you or you have to plan your fundraising activities, it is important to clarify whether the skills and experience are present for the person or people who will carry out the work. If there is no experienced person who collectively possesses all competencies, it may be a good idea to assemble a working group that will carry out the tasks together. In total, there must therefore be competences for:
- Project development – including idea development to make the activities exciting and attractive
- Purpose and effect description
- Someone who is keen on budgeting,
- For activity and perhaps method description
- Last and not least sharp proofreading
What is the best timing and working method when starting fund applications?
You should agree among yourselves in the working group who will write the first draft of the application and who will subsequently help read the application through and thereby ensure its quality. It can be an advantage to have a complete outsider read through the application, so that you avoid appearing to agree with the description.
Create a common digital or physical archive where you can share all your materials and versions of the application. A common place where everyone in the work group has access to the materials regardless of time and place. It will also ensure that you can share knowledge more easily if new people come to assist with the fundraising work. In addition, the material will always be available if you work with recurring projects and congresses.
Prepare a plan for which initiatives you will work with, what the initiatives require, when you will work with them and who will do what. An internal project plan with clear deadlines that also takes into account the funds’ application deadlines and response times to ensure your final budgeting.
Consider writing an application as a process and be prepared that it often takes longer than you expect. An application usually has to be written through several times before the result is satisfactory.
What application deadlines do the funds have?
The first thing you or the working group must do is to consider all the different fund options available and assess what best matches your needs, ambitions, experience, resources and time horizon. A schedule must be laid out here to ensure that the project, the congress will receive a response from the respective funds in order to be able to adjust the budget and activities. The funds all have different application deadlines. Some 1 time a year, others 2 times a year, others 4 times and others have continuous application deadlines. In the SøgFonde.dk database, you can select the funds that suit the project and find the respective deadlines.
Where and how do you find the suitable funds?
Here on the site, we have made a selected list. In addition, you have access to the fund database www.SøgFonde.dk With it you can insert the search criteria you want and that suit your congress or event.
Objectives / effect description
FAQ.
What is the objective?
An objective is a specific and motivating description of something that the congress or event would like to achieve in relation to the target groups.
What can a clear objective be?
Specific: The objective is formulated clearly, well-defined and delimited, so that everyone is aware of what is being referred to and what is to be achieved. Clarifying questions in terms of making a goal specific might be: What do we want to achieve? – Why? Who is the target group?
How do you set goals?
If you, the congress, the event are to achieve the set goals, it is important that the goals are described in a motivating way. A good way to make motivational goals is to write all the benefits on a list. Whether you, the congress, the event formulate a dream sentence, make a list of benefits or something else entirely, be specific. Please also describe what it will be like when you, the congress, the event is at the finish line.
What is the difference between goals and objectives?
The project’s objective can be divided into objectives, objectives and success criteria. The purpose expresses why the project is being initiated. The goals tell what the project must lead to – partly the visible end products of the project. The goals are thus the essential justification for starting the project, and they are the guiding principle for the project work.
What is a target hierarchy?
A goal hierarchy is a method that can be used to create an overview and connection between the different goals and the activities needed to achieve your goal. A goal hierarchy is thus a good method to create a visual overview of the process required to reach the goal.
Why make a target hierarchy?
The purpose of setting up a target hierarchy is that you get a clear and distinct overview of how the objectives, goals and activities of the Congress, the project are interconnected. The exercise is an effective method for creating agreement on purpose and goals in strategic planning and separating the concepts from each other.
What is a success criterion - effect description?
The success criteria describe the impact we want from the project – the benefit to Congress. It is a way of measuring whether we achieved the purpose and made the difference we wanted. Use the tool which describes ways to sharpen the success criteria and describe the desired effect.
What does it mean that the goals must be operational?
In other words, a goal is an expression of a desirable future state. Operational goal also in application and sponsorship contexts will say that it is: Concrete. Realistic.
What is a Utility?
The project has a specific purpose that contains two types of goals: product goals: the concrete result of the project. utility goal: there is the end goal that the product goal must fulfill.
What is the difference between qualitative and quantitative measures/data?
Qualitative data collects information that seeks to describe a subject rather than measure it. Think about impressions, opinions and views. A qualitative questionnaire is less structured: it seeks to delve deeper into the subject to obtain information about what motivates people, their thinking and attitudes.
Quantitative methods, in contrast to qualitative methods, emphasize the collection of larger amounts of “hard” data, i.e. information that can be immediately measured and quantified. They are often categorized using statistical methods and the results are often presented numerically.
It is appropriate to be able to refer to both qualitative and quantitative data and targets in the application and sponsorship work.
Idea development
FAQ.
What is Idea Generation?
It is about making sure that the ideas are also translated into products that create value for the customers. The idea generation can consist of one or a whole series of tools that can be used, e.g. brainstorm, mind map, storyboard, six thinking hats – or the three idea generation tools here in the toolbox.
What is association technique?
A random seed word is chosen, which can actually be anything. Based on the starting word, a group member must then say a word that the group member associates with the previous word. After this, the next group member then continues to associate based on the last mentioned word, etc. This is continued until you have 20-30 words. Collectively or in clusters, the order can be the foundation or inspiration for a new product. New marketing plan or what the given context for idea development suggests.
What are the four phases of the creative process called?
The phases consist of:
- Analyze and understand The analysis phase is the phase where you find out what it is that needs to be improved, i.e. a concrete problem.
- Idea development. In this phase, it’s all about getting the creative gene going and generating ideas.
- Realize.
- Implement.
- Evaluation.
Partnerships
FAQ.
What are partnerships?
A partnership occurs when two or more companies or individuals join forces to achieve a common goal.
What might be the motive for partnering?
There are many motives for entering into partnerships. The starting point will typically be that you in the company / person just need the last thing to succeed with a project or a product. For example, that one party wants to expand the product range to a new customer segment, or spread the partners’ messageis international. For example, it may be because of the lack of transparency. Shortage of:
- Knowledge, insight
- Intellectual property rights or services
- Time
- Money
- Access to a specific market
- Knowledge of a specific customer group
In short, it can be faster, easier, better and cheaper to reach the goal of a partnership.
How to get started with a partnership?
- A good place to start is to start with your strategy and find the area(s) that can be strengthened through a partnership.
- Remember that there may be areas where you need to be prepared to compromise and make changes to the company’s workflows.
- Make a list of potential partners that are assessed before contacting them.
- Invite potential partners to a meeting where you present your ideas and suggestions.
- If the partner expresses that there are opportunities for cooperation, you must make agreements on the next steps.
- It can be an advantage to test the partnership around one product/service, part of a range or a specific customer group or market. You don’t have to share and partner on everything from day one!
- If you succeed with your first joint activities, you can continue the collaboration and expand it to other or larger areas.
Whodoes a partnership become a partnership to a success?
- Communication is paramount. Both parties must be good at communicating and keeping each other informed so that you avoid working in different directions.
- All partnerships must be voluntary. Pay attention to the use of terms and clauses.
- Align your expectations. A partnership between a large company with plenty of time and a long strategic aim and a small company that wants to get started right away is unbalanced unless expectations and activities are aligned to reflect the interests and needs of both parties.
- As a starting point, both parties must contribute equally to the partnership. This applies to investment, knowledge and responsibility. Thus, both parties have a mutual responsibility to achieve the common goal.
Contact FOUNDATIONS
FAQ.
Can you get in touch with the funds?
You can easily contact the funds’ administration directly. Most foundations are happy to provide applicants with help and guidance with their applications. In this way, the funds often ensure increased quality in the applications they receive. MeetDenmark’s fund list or Søgfonde.dk has a reference to the funds’ contacts.
How do you get in touch with the funds?
MeetDenmark’s fund list and Søgfonde.dk have references to the funds’ contacts. You can also google the respective fund’s website, where you will find a phone number and email address.
Why is it called "lobbyism" - (the dialogue with the foundation)?
Lobbying is about seeking influence on political and administrative decisions in order to safeguard interests or views. Lobbying is based on analysis, research and dissemination of knowledge and facts to provide political stakeholders with an informed basis for making decisions.
In the context of project applications for congresses and events for foundations, lobbying works to inform about the project for the benefit of the foundation’s final decision, when foundations have to give a commitment or refusal.
Project budget
FAQ.
Is there VAT on fund support?
VAT is a tax on the selling price of an item. VAT is charged by whoever sells an item. Income such as subsidies from public pools and foundations are not subject to VAT, and therefore no VAT must be paid on them – no matter how large they are.
Are public authorities VAT registered?
Municipal, state and regional institutions and public utilities are also liable for VAT if they carry out an economic activity with the supply of goods and services for consideration in competition with private business enterprises that pay VAT.
When is an association exempt from paying VAT?
Associations are exempt from VAT on the sale of services and goods if the association sells for less than DKK 50,000 annually. Annual in this context does not mean calendar year, but current year.
TIME SCHEDULE
FAQ.
What is a good schedule?
You can know a good schedule from the following:
All activities must be listed in the schedule from the beginning of the project to the handover shop. The schedule must be realistic. Creating a good schedule therefore requires experience with how long the various tasks take.
What is a Gantt chart?
A Gantt chart is a type of bar chart that illustrates a project’s schedule. Gantt chart illustrates start and end dates for the tasks in the project and shows a summary of the project. The tasks in the Gantt chart also show the structure of the project. Can be downloaded for free. Search Gantt in Google
sponsorship agreement
FAQ.
What is meant by the term sponsor?
Sponsor is a loanword from English. A sponsor is an individual, a legal entity or most often: a company that covers financial expenses in connection with (for example) a congress or an event in return for being promoted and associated with the given event.
Are sponsorships subject to VAT?
Sponsorship expenses for the advertising itself – such as visibility of the company in the form of name and logo on gang advertisements, seats, websites, in programs or the like – the company is basically entitled to a full deduction for VAT.
Can the sponsor deduct the sponsorship from tax?
Simply put, companies can, as a general rule, get a full deduction for their sponsorships as an operating expense if the sponsorship entails an advertising value that is in reasonable proportion to the contribution. In addition, the sponsorship may not be granted in connection with a personal relationship from the sponsor to the recipient’s activity.
Where do you find suitable sponsors?
First clarify the target groups that the congress or event is aimed at. Assess which (inter)national, regional and local suppliers may have a potential interest in interacting with your audience for the product in question that the company represents. The company’s (the potential sponsor’s) decisive interest is based either directly or indirectly in being able to brand themselves or otherwise communicate/sell their products and services.
The rule of thumb is: The greater the opportunity for exposure the company gets – the greater sponsorship you can ask for.
What are network-based sponsorships?
An alternative to applying for sponsorships from larger companies is to apply from smaller companies either locally or through your network. For both sponsorship segments, it is important that, just as with sponsorships from the larger companies, you make it clear what you can offer in return for the sponsorship.
Does the company that provides sponsorship receive a deduction for advertising expenses?
As a general rule, the company can get a deduction for their advertising expenses if the advertising aims to sell your goods or services in the relevant and subsequent income years. Deduction for advertising expenses, however, requires that the company’s expenses are spent on advertising to an indefinite circle of customers or potential customers. In addition, it is important that the cost of the sponsorship is not disproportionately large in relation to the value that the company can expect from the specific advertisement. If you are in doubt as to whether reciprocity exists between the sponsor and the sponsored person, you should contact the tax authorities and get prior approval.
Can the sponsor get a deduction for representation expenses as a sponsorship benefit?
A sponsorship can also contain elements that go under the name of representational expenses. It can be, for example, business dinners, participation in sports tournaments, concert tickets or other things where the sponsor’s purpose is to conclude business, establish or maintain your business relationships.
The company can get a deduction for representation expenses for an amount corresponding to 25% of the expenses incurred. The deduction is conditional on the expenses being paid to people other than the company’s own employees.
Can employees from a sponsoring company receive the sponsor’s compensation tax-free?
With a company sponsorship, various benefits are often included, which the company can pass on to its own employees. For example, free tours, free tickets, season tickets, free membership or the like. These benefits can also be fully deducted by the company as personnel expenses, as the company has paid for them as part of the sponsorship. However, the company must be aware that it may well become taxable for the company’s employees to receive this kind of “sponsorship gifts” if the value exceeds the tax-fixed amount. The amount of writings from year to year – so check it at www.skat.dk
What if sponsorship is not advertising or representation?
If the company’s sponsorship expenses cannot be described as either advertising, representation or salary expenses, the company probably cannot claim a deduction for them. In that situation, the company’s remaining sponsorship contribution (or the entire contribution) will be considered a non-deductible gift.
Private budget
FAQ.
What is a personal budget?
A personal budget is an overview of your income and expenses. The income in the private budget will be the money that goes into your bank account every month. The expenses, on the other hand, will be the money that must be withdrawn from your account either every month, every quarter or every year.
How do you make a Personal Budget?
Step 1: Map your income.
Step 2: Map your fixed expenses.
Step 3: Calculate your available amount.
Step 4: Map your variable expenses.
Step 5: Consider your future variable expenses.
Step 6: Make sure the budget is balanced.
Step 7: Use the template in the toolbox
What are the benefits of having a budget account?
The advantages of a budget account are many. When you have a budget account, money is set aside every month so that you can comply with your payment agreements. It is possible, just like with a normal salary account, to set up fixed payment agreements.
What should/can a family of 3 live on?
Available amount family 3 children – DKK 15,500 The recommendation from the Danish Financial Supervisory Authority is a minimum of DKK 15,500 per month in a household with a family with 3 children.
Which bank accounts are appropriate to have?
Set up your accounts
- Salary account. All income goes into the salary account, and every month money is transferred to the other accounts – i.a. …
- Budget account. Your fixed expenses are paid with Betalingsservice from the budget account. …
- Savings account.
How to create an account?
Everyone who is registered in Denmark or receives a salary in Denmark has the right to have a bank account in a Danish bank. This also applies to persons who reside legally in an EU or EEA country.